September 2019

YouTube Will Change How it Counts Views for Popular Music

The number of views for top-watched music videos will now be based on organic plays. Organic sources include “direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending.". The change discounts "advertising views" that are generated when the video plays as an ad before other YouTube videos. Some labels and artists were previously boosting views of their videos using growth hacks. Earlier this year, controversy erupted when Indian rapper Badshah surpassed BTS for the most views of a video in 24 hours. Over the last few years, fans, artists, and their teams have touted the number of views a video receives on YouTube within the first 24 hours as the definitive representation of its instant cultural impact, YouTube, via Blog Post. Our goal is to ensure YouTube remains a place where all artists are accurately recognized and celebrated for achieving success and milestones, YouTube, via Blog Post.