January 2020

YouTube Rolls Out Changes to Children’s Content After FTC Settlement

Targeted ads, commenting and a few other features will no longer be allowed on kids’ videos. The changes follow a $170 million settlement with the Federal Trade Commission over alleged violations of the Children’s Online Privacy Protection Act. YouTube creators will now be required to “designate their content as made for kids or not made for kids.” . The change will lead to “significant business impact” on kid-focused channels due to the decrease in ad revenue. Many creators around the world have created quality kids content for their audiences, and these changes will have significant impact. We’re committed to helping creators navigate this new landscape and to supporting our ecosystem of family content. , YouTube, via blog post.