The shift stems from YouTube's desire to prioritize authenticity and prominence. We’re making this change to help everyone determine whether a channel is the official YouTube presence of the creator they’re looking for. , @YTCreators, via Twitter. The website currently allows anyone with more than 100,000 subscribers to be verified. Channels that do not meet the new requirements will receive notice and have the chance to appeal the decision. Many creators are upset by the changes, as verification impacts what appears first when viewers search on YouTube. . YouTube stars such as David Dobrik, PewDiePie and Karlie Kloss are at risk of losing their verification. The new verification program kicks off in October.