'The Financial Times’ reports that the deal was “mostly a stock transaction.” Having missed its profit targets last year, Vice may be looking for new methods of achieving future revenue goals. . The move comes at a time when many media companies are consolidating in order to increase digital ad dollars. . Refinery29 launched in 2005 as an online fashion publication, but now reports news and tells stories from a millennial woman’s perspective. The acquisition will expand Vice’s controversial news coverage to include more female-centric content. We will not allow a rapidly consolidating media ecosystem to constrict young people's choices or their ability to freely express themselves about the things they care about most, Vice CEO Nancy Dubuc, via statement.