The figure comes from a new report by Nielsen Music. Major streaming sites in the U.S. include Spotify, Apple Music and YouTube. They have dominated the music industry, with Nielsen saying streamers have taken over 80 percent of U.S. consumption. By comparison, physical album sales fell nearly 20 percent in 2019. So what were the most popular genres for music streaming?. Hip-hop and rock took first and second place with 28 and 20 percent, respectively. What about last year's most consumed tune?. That would belong to Lil Nas X and Billy Ray Cyrus' smash hit, "Old Town Road," which was streamed 2.5 billion times.