July 2019

Uber Lays off One Third of Its Marketing Department

According to the company, the layoffs are apart of a new restructuring plan for brand messaging. Uber, which has 1,200 employees in its marketing department, adds it will let go of 400 of them. The layoffs come a month after Uber said that Chief Marketing Officer Rebecca Messina would resign. According to CNBC, Uber is planning to have two senior leaders guide its new marketing section. One of them is Mike Strickman, the vice president of performance marketing. The other one will be Uber's vice president of global marketing, a role the company hasn't filled yet. That position will take over business-to-business operations, research, branding and Uber Eats. Strickman, a former TripAdvisor executive, will handle analytics and performance marketing.