October 2019

The Glenlivet Releases Edible Whiskey Pods

The Glenlivet, a Scotland based distillery, recently announced the limited release of consumable alcohol capsules. The Capsule Collection features three different cocktail mixtures made with Founders Reserver. The cocktail is suspended within a biodegradable seaweed package designed by Notpla. The Glenlivet has released an original whiskey drinking experience … A collection of edible cocktail capsules made from seaweed, meaning no need for a glass, ice, or a cocktail stirrer, The Glenlivet, via promotional video. The new product has brought on mixed reactions, as many are comparing it to the notorious “Tide Pod Challenge” of 2018. According to Miriam Eceolaza, director of The Glenlivet, the Capsule Collection was created to further the brand’s “pioneering spirit.”. As a brand that celebrates originality, we are always looking to break the conventions that have determined how single malt Scotch has historically been enjoyed … The Glenlivet Capsule Collection does exactly that, Miriam Eceolaza, via ‘Food and Wine’. The Capsule Collection is only available at London Cocktail Week in the United Kingdom until Oct. 13.