According to Pew Research Center, videos that star kids under 13 years old generate three times more viewing attention. For the report, Pew observed videos made during the beginning of this year from YouTube channels with over a quarter million followers. Pew Research Center, via report Pew's report come amid an investigation by the FTC into YouTube's practices regarding its treatment of children online. YouTube has made some changes, such as banning comments on almost all videos with kids under 13 years old. The company's terms of service recommend that YouTube not be used by anyone under the age of 13. In the meantime, the company offers YouTube Kids for younger viewers, a video app it released in 2015.