August 2019

Ratings for 2019 VMAs Are the Show's Lowest Ever

'The Hollywood Reporter' says that 1.93 million tuned in to watch the event. In the 18-49 age demographic, the 2019 VMAs drew a 0.9 rating. That is a drop from 2018's 1.1 rating and 2.25 million viewers. TV ratings for the award show have now fallen for a third straight year. The slide coincides with the overall ongoing drop in TV-viewing numbers. On the flip side, social and online audiences are continuing to rise, with the VMAs seeing an 85 percent jump from 2018. Leading up to 2019's show, social engagement also doubled from last year.