The ad seeks new employees with sandwich-making experience and who are available to work on Sundays. It ran in major newspaper outlets, including 'The New York Times' and 'The Boston Globe.'. The ad is meant as a jab at Chick-fil-A, who is not open on Sundays. Both chains are embroiled in a “chicken sandwich war" after Popeyes introduced their own version. The sandwich has been a smash hit for Popeyes since its introduction. It recently propelled the chain to its best quarterly result in almost 20 years.