September 2019

Plant-Based Shrimp Is Next on Tyson's Plate

The world's second largest meat marketer and processor has invested in New Wave Foods. The San Francisco start-up intends to debut the plant-based shrimp sometime next year. This is the first disrupter in this particular kind of protein, and there’s a clear advantage to coming in and being the first disruptive shrimp, Mary McGovern, New Wave CEO, via 'The Washington Post'. Shrimp are the number one consumed seafood both in the U.S. and on earth. New Wave Foods intends to follow-up its plant-based shrimp debut with similar debuts of both crab and lobster. Tyson has been quick to jump into the plant-based food world. The company now has its own signature plant-based meat brand, called Raised & Rooted.