PETA announced its new role as a shareholder of Starbucks Corporation on Tuesday. . The animal-rights group will protest the upcharge of 80 cents for non-dairy milk options at the company's annual meetings. Many coffee drinkers are lactose intolerant, and PETA is intolerant of cruelty to cows, which is why charging extra for soy and nut milks is hard to swallow. PETA is heading to Starbucks’ boardroom to urge the company to end this unfair surcharge. , PETA Executive Vice President Tracy Reiman, via Fast Company. PETA called on concerned citizens to protest the upcharge of non-dairy options earlier this year. The organization previously purchased shares in General Electric, Pfizer and other companies to address questionable practices against animals.