August 2019

Nike Reveals New Subscription for Children's Sneakers

In joining the 'Nike Adventure Club,' parents can get their children a dozen shoes a year for a monthly price of $50. Other monthly prices include a $20 fee for four pairs of sneakers. For $10 more, six pairs can be had. Only children ages two to 10 years old are eligible to be a part of the club. According to Nike, the program is aimed at families who live far from shoe stores and must spend a long time getting new footwear. Nike Adventure Club GM Dave Cobban, via CNN Business Cobban adds that other subscriptions, such as ones for running enthusiasts, could be on the horizon. Nike Adventure Club GM Dave Cobban, via CNN Business