September 2019

Nike Lands Emmy Win With Colin Kaepernick Ad

The brand has taken home a Creative Arts Emmy for 'outstanding commercial.' Not since 2002 has Nike won in the category. The company teamed up with the NFL quarterback for the ad, "Dream Crazy," last year. LeBron James and Serena Williams also appear in it. Controversy soon followed with the hashtag #NikeBoycott. The company's shares also fell when the ad dropped last September. But online sales rose and Nike has continued working with Kaepernick. The QB remains unsigned following the 2016 season. Many suspect it is due to his protests during the National Anthem.