The Oscar-winning actor helped prepare hundreds of meals for first responders battling the blazes. McConaughey also assisted with over 800 meals for homeless shelters. The event itself was associated with disaster relief organization Operation BBQ Relief. As well as Wild Turkey Bourbon and its annual charity campaign “With Thanks.". McConaughey has been the creative director and a spokesman of Wild Turkey since 2016. The actor says the campaign was first scheduled for 'National First Responder’s Day' later this week. The recent devastating fires throughout the state changed up plans. Little did we know when planning this annual event that California, my second home, would once again be hit with devastating fires. , Matthew McConaughey, via statement. We are grateful to be here today to say thank you, shine a light on their unwavering conviction, and hopefully inspire others to get involved and help in their own communities, Matthew McConaughey, via statement.