The limited-edition Barbie is meant to pay tribute to the traditional Mexican holiday. Retailing at $75, "Día de Muertos Barbie" is available beginning Sept. 12. The design for the doll draws on the traditional dress of the holiday. Those who participate in Día de Muertos often wear skull masks. The limited-edition Barbie's face is painted as a skull, and she has monarch butterflies in her hair. According to Mexican lore associated with the holiday, migrating monarch butterflies represent the souls of lost loved ones. In 2019, Día de Muertos runs from October 31 through November 2.