August 2019

‘Maisel Day’ in Los Angeles Offers 1950s-Inspired Prices

As part of an Emmy campaign for the Amazon show 'The Marvelous Mrs. Maisel,' nearly 30 businesses marked down their prices on Aug. 15. 'The Marvelous Mrs. Maisel' is currently nominated for 20 Emmy awards. Ranging from hair salons to gas stations, ‘Maisel Day’ was a city-wide event that allowed people to experience prices and aesthetics from 1959. Tickets at the Bay Theatre, which usually cost up to $23, were sold for 51 cents. Businesses such as McConnell’s Fine Ice Creams and Pink’s Hot Dogs sold ice cream and food for under 60 cents as well. A Chevron gas station in Santa Monica briefly offered gas at 30 cents a gallon, before being shut down by police, due to the traffic it was causing. According to Amazon’s director of awards, Debra Birnbaum, L.A. was the perfect spot for the Maisel-inspired marketing stunt. Debra Birnbaum, to ‘Los Angeles Times’