LeBron is looking to capitalize on his infamous Instagram videos by filing to trademark the term "Taco Tuesday." . LBJ Trademarks, one of James' companies, . submitted the paperwork to the United States Patent and Trademark Office in August. . According to the application, the trademark will be used in "social media, search engine marketing," . "inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels." . James does not have specific plans for the trademark but wants to keep his business options open, according to ESPN.