September 2019

LeBron James Denied Trademark for 'Taco Tuesday'

LeBron's "Taco Tuesday" videos have gone viral on Instagram. LBJ Trademarks, one of James' companies, submitted the trademark paperwork in August. According to the application, the trademark was to be used in "social media, search engine marketing," as well as "inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable or viral communications channels." The U.S. Patent and Trademark Office refused the application on Wednesday. U.S. Patent and Trademark Office James' spokesman said that the application was filed "to ensure LeBron cannot be sued for any use of 'Taco Tuesday'." LeBron James' spokesman, via ESPN