For over 64 years, the expression has been a vital part of the fast-food chain. Due to the COVID-19 pandemic, KFC says it "doesn't feel quite right" to use the phrase. KFC's global chief marketing officer, Catherine Tan-Gillespie, confirmed the change in a statement. We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment, Catherine Tan-Gillespie, via statement. While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit, Catherine Tan-Gillespie, via statement. The Centers for Disease Control and Prevention (CDC) states that keeping your hands out of your mouth is vital to avoid getting sick. KFC adds when "the time is right," it will continue using one of fast-food's most popular sayings.