September 2019

Juul Replaces CEO and Stops All Advertising As Vaping-Related Deaths Increase

Tobacco company Altria bought a 35% stake in Juul for $13 billion last year. Altria’s chief growth officer, K.C. Crosthwaite, will replace Kevin Burns as CEO. Juul will also halt all TV, print and digital ads and put an end to some of its lobbying efforts. The increase in vaping-related illnesses and death has caused several states to consider banning all vaping products. The U.S. Food and Drug Administration is deciding whether to outlaw flavored e-cigarettes, which appeal to younger consumers.