The decision went into effect Thursday amidst the nationwide vaping crisis. E-cigarette companies, including Juul, have been criticized for their flavored products, which many believe attract teens. The move comes ahead of the FDA’s plan to pull all flavored products for rigorous testing. We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers. , Juul CEO K.C. Crosthwaite, via statement. Juul users will still be able to purchase tobacco, menthol and mint pods.