September 2019

Juul Accused of Illegal Marketing Practices by FDA

The Food and Drug Administration (FDA) accused the popular vape company of promoting its vaping products as safer than cigarettes. In a warning letter issued to Juul, the FDA ordered the company to take action and amend its marketing. Ned Sharpless, Acting FDA Commissioner, via CNBC Juul is also accused of advertising their products as "modified risk tobacco products" without ever having received FDA regulatory approval. In addition, Juul is reportedly being investigated by the Federal Trade Commission and several states attorneys general. A spokesman for the company said it was “reviewing the [FDA] letters and will fully cooperate.”