In a statement to BuzzFeed News, Instagram confirmed the removal of the “following” tab this week for all users. Housed underneath the heart icon in the app, the following tab allowed users to see other user's activity on Instagram. According to Instagram’s head of product, Vishal Shah, many users didn’t even know it existed. Vishal Shah, via BuzzFeed News Shah also said that “simplicity was the driving factor” in their decision to remove it. Now, users will only be able to view activity directly relating to their accounts, such as new followers, comments and likes on posts.