On the east coast, the item will premiere this week in 100 Wegmans grocery stores. With this new addition, the plant-based burger can now be found in 129 U.S. stores. Earlier this month, it was announced that 27 of Gelson’s Markets would carry it on the west coast. 17,000 restaurants throughout America also have the Impossible burger. By the middle of next year, Impossible is aiming to have its burger be available in stores across all regions. Compared to its main rival, Beyond, Impossible Foods still has work to do in the grocery department. Beyond's burgers can currently be found in over half a dozen chains, including Whole Foods, Kroger and Safeway.