The joint state initiative is being led by Texas Attorney General Ken Paxton. The anti-trust probe is different from previous privacy probes because it could actually impact Google's business model. Google could be forced to break off business units such as YouTube, or make its algorithms more competitor friendly. When there is no longer a free market or competition, this increases prices, even when something is marketed as free, and harms consumers. , Ashley Moody, Florida state attorney, via CNBC. Is something really free if we are increasingly giving over our privacy information? Is something really free if online ad prices go up based on one company’s control, Ashley Moody, Florida state attorney, via CNBC. The probe includes Puerto Rico and the District of Columbia. It excludes the states of Alabama and California. In a Google blog post, the company stated that is has "always worked constructively with regulators and we will continue to do so."