On Sunday night, Mark Zuckerberg announced that Facebook will be donating $10 million to groups fighting racial inequality. Also on Sunday, Peloton announced it would donate $500,000 to the National Association for the Advancement of Colored People's (NAACP's) legal defense fund. Peloton CEO John Foley On Friday, in an online video, Nike changed its slogan to "For once, Don't Do It." Twitter has added "#BlackLivesMatter" to its official bio and is suggesting for users to "Diversify your feed." On Monday, Levi's pledged $100,000 to the American Civil Liberties Union (ACLU). Intel is donating $1 million to organizations targeting social injustice. Disney, Netflix, Snapchat, Apple and others have also chimed in to support the cause.