According to CNBC, the platform says they may run the test soon, but has not confirmed when. Instagram, which is owned by Facebook, already started a similar analysis earlier this year. Multiple countries, including Canada, Brazil and Australia began seeing "likes" on posts disappearing. Adam Mosseri, who is in charge of Instagram, says hiding "likes" will make the platform "less stressful." Adam Mosseri, via CNBC In Facebook's case, the number of "likes" is only available to see for the original poster. Users can also see if a friend of theirs likes a post they didn't put up themselves.