September 2019

Facebook Begins Hiding Like Counts on Posts

In an attempt to make people less reliant on social media popularity, Facebook has officially started hiding like counts in Australia. . The feature will allow the author to see the number of likes on their post, but prevent anyone else from viewing it. . Viewers will only be able to see the names of those who liked the post. . According to a Facebook spokesperson, the outcome of this limited test will determine whether the feature expands further. . We are running a limited test where like, reaction, and video view counts are made private across Facebook … We will gather feedback to understand whether this change will improve people’s experiences, Facebook spokesperson, via Tech Crunch. Facebook’s decision is reportedly influenced by studies that have shown a direct link between social media likes and a person’s self-esteem. . According to a 2014 study by Pew Research, 12 percent of Facebook users strongly dislike the pressure they feel to post popular content.