August 2019

Celebrities Have an Alarming Amount of Fake Followers, Report Finds

A recent analysis by the Institute of Contemporary Music Performance (ICMP) has found that Instagram and Twitter are being overrun by bots. These bots are responsible for boosting the follower count of celebrities such as BTS, Kourtney Kardashian and Taylor Swift by millions. The estimated number of fake accounts for each celebrity was found by running their followers lists through authentication programs. Ellen Degeneres is at the top of the list, with the ICMP estimating that over 30 million of her Instagram followers are fake accounts. Katy Perry has the second most number of fake followers, with an estimated 53 percent of her 83.6 million Instagram followers found to be bots. While bots that spread viruses account for more than 28 percent of the total bots currently lurking the web, these fake accounts could also be the result of account boosting tactics that are used by celebrities to increase their online value.