The 48 hour event will take place on Oct. 13 and 14. Prime Day, as it has come to be known, is usually held in July. It was postponed this year, due to the coronavirus pandemic. In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever, Jeff Wilke, Amazon CEO Worldwide Consumer, via TechCrunch. Amazon Prime members receive free shipping as a benefit. On Prime Day, deep discounts are offered on products ranging from electronics and toys to kitchen and beauty products. This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes, Jeff Wilke, Amazon CEO Worldwide Consumer, via TechCrunch.Those who are not members can sign up for a free trial to take advantage of the sale days.