Despite being the most connected, millennials just might be the loneliest generation of all-time. Research from YouGov has revealed that 30% of millennials always or often feel lonely. 25% surveyed said that they have no acquaintances. 22% said they have no close friends. 30% said they have no best friends. A University of Pennsylvania study found that increased social media use decreased wellbeing among millennials. Instagram is testing the removal of likes on its platform to make sharing less competitive.